Reach an audience you’re probably not reaching with your traditional “urban mindset”-focused media buys and outreach efforts. The audience that follows Boldaslove.us is interested in a range of new music, culture and lifestyle trends and ideas that are shaping the American–global, even–cultural landscape.
Boldaslove.us was launched in February 2007 and is the only regularly-written blog that focuses on exploring, celebrating and evangelizing the growing music broadly known as Black rock, Afro-punk or urban alternative. The focus is not only on the music from African-American artists whose work falls outside the traditional confines of what’s considered “Black” music, i.e., hip hop & R&B, but also as a means to explore the cultural and lifestyle shift that’s helping push this music towards the mainstream. TV on the Radio, Santigold, The Noisettes, Living Colour and Gnarls Barkley are only a few of the artists who comprise this category. There are hundreds more.
The site uses a combination of written, audio, and video content to show the dynamic nature of this burgeoning community.
The readership
Since its inception, the audience for the blog has grown steadily. Some current indicators:
- Boldaslove.us gets over 6,500 pageviews per month
- Featured as an Editor’s Pick on EbonyJet.com
- Over 15,000 people downloaded the site’s first compilation Boldaslove.us presents Fire In The Dark, available exclusively via Amazon.com. See what the blogosphere had to say about the album.
- 1,400+ people subscribe to the site’s RSS feed
- Over 1,800 people follow Rob Fields on Twitter, where the blog’s content is also syndicated.
- Almost 1,000 get the weekly email recap, which boasts an open rate of at least 20%
- The MP3 post are picked up by HypeMachine
- 200+ members of the growing Boldaslove.us Facebook group
- The site is included on Alltop.com’s Music page
The audience is multicultural and multi-generational, the majority of whom are between the ages of 26-44. Audience is equal parts male and female. Readers are over 75% African American, 12% White, with the remainder being Hispanic, Native American or biracial.
About Rob Fields
Like the music he covers, Rob Fields is many things. He’s an evangelist for this music. He’s also a marketer, having spent time at WPP and Dentsu-affiliated agencies. He managed musicians and worked in the music industry at Capitol Records. He is also a former Director of PR for the Black Rock Coalition. In the last year, he’s written about Black rock for The Huffington Post, The Root.com, EbonyJet.com and TheRoot.com. Rob has been a guest several times on NPR, and was a panelist at SXSW 2009 and SXSW 2010, where he interviewed seminal black punk band Death. He’s also spoken at CMJ09 and Indiana University’s Black Rock Conference.
Since May 2010, Rob has hosted a weekly internet radio show devoted to black rock on WRFB-Radio Free Brooklyn called Sounds from the New Black Imagination. The show can be heard Tuesday nights from 9-10pm EST via this link.
Want to talk advertising/sponsorship rates and be seen as a brand that understands this cultural shift we’re all experiencing? Email Rob at rob [at] boldaslove [dot] us.
Reach an audience you’re probably not reaching with your traditional “urban mindset”-focused media buys and outreach efforts. The audience that follows Boldaslove.us is interested in a range of new music, culture and lifestyle trends and ideas that are shaping the American–global, even–cultural landscape.
Boldaslove.us was launched in February 2007 and is the only regularly-written blog that focuses on exploring, celebrating and evangelizing the growing music genre known as Black rock, Afro-punk or urban alternative. The focus is not only on the music from African-American artists whose work falls outside the traditional confines of what’s considered “Black” music, i.e., hip hop & R&B, but also as a means to explore the cultural and lifestyle shift that’s helping push this music towards the mainstream. TV on the Radio, Santigold, The Noisettes, Living Colour and Gnarls Barkley are only a few of the artists who comprise this category. There are hundreds more.
The site uses a combination of written, audio, and video content to show the dynamic nature of this burgeoning community.
The readership
Since its inception, the audience for the blog has grown steadily. Some current indicators:
Boldaslove.us gets over 6,500 pageviews per month
Featured as an Editor’s Pick on EbonyJet.com
1,400+ people subscribe to the site’s RSS feed
Over 1,700 people follow Rob Fields on Twitter, where the blog’s content is also syndicated.
Almost 1,000 get the weekly email recap, which boasts an open rate of at least 20%
The MP3 post are picked up by HypeMachine
200+ members of the growing Boldaslove.us Facebook group
The site is included on Alltop.com’s Music page
The audience is multicultural and multi-generational, the majority of whom are between the ages of 26-44. The site skews male, but also has a significant female readership.