The huge opportunity marketers are missing by ignoring the black alt consumer.
The new rules are fairly simple: He (or she) with the strongest connection to their fan communities wins.
There’s money to be made in music, but you gotta think different. Here’s how.
I really don't like the Whack Eyed Peas. Don't now, and never did. But that's not the point of this post. There's a piece in the Wall Street Journal about the group's marketing savvy and how they've been able to gain the sponsorship support from major corporations such as Apple, Blackberry, Samsung, Best Buy and […]
Thanks. I'm looking forward to sharing the results of this with everyone. Remember the more people who respond, the more detailed the results. And did I mention that you'll get something for free after you finish? Yes, take me to the survey!
This is a cool idea. If you want Moe to come to your town, get at him at 516-670-6741 or email: listeningtour[at]gmail[dot]com Additional link: Cipher on MySpace
These just dropped last week. I'd go for the hi-tops, although I wonder how they'd really look in 13's. If you want to see the tees, click on the link in the press release and then search for "Bad Brains tees". Vans also sponsors Killswitch Engage, Murs, and Ben Harper. Additional link: Bad Brains […]
The great Quincy Jones’ son, Quincy "QD3" Jones III, provides some insight into the future of audience development. His belief–and I think he’s spot on–is that artists need to leverage video to really tell, and sell, a complete story about themselves. So, Black rock artists, take heed. He talks about YouTube because it’s the most […]
For those of you who have an interest in the business of music and, if you don’t read him already, you really should check out Bob Lefsetz. His is definitely an opinionated view of what’s ailing the music industry. Many of his post sound like rants. But, for the most part, he’s on point. Take […]
Face in a crowd Originally uploaded by vividBreeze. Here’s a question: How would we know when we’ve got a movement? By that, I mean, how many people would it require before anyone looking at Black rock said, yes, it’s a significant trend? The answer may be less than you think. In a recent paper Mark […]