Blueprint

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It's About the Audience

Funny what happens when you have time away from an ongoing project.  One thing is that you have a chance for reflection.  It’s at that point that you may (re)discover a kernel of what originally motiv...
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Breaking the Frame

You're either in... or out! Originally uploaded by Cordeiro. The way we frame Black rock is critical.  In an effort to prove it’s different from what’s available to the masses, Black rock has fallen int...
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Testing the Waters

An article in today’s LA Times explores how the production team behind the soundtrack to Dreamgirls had to ensure that the music appealed to young fans while not alienating longtime fans of the musical.  C...