Above: Toms founder Blake Mycoskie
Adopting the BOGO (Buy One, Give One) model, buying a pair of TOMS shoes not only means that you get a pair, but the amount the consumer pays purchases another pair for an impoverished child in a third world country who would otherwise be shoeless. Problem solved, right? Wrong. Poverty, or any issues that stem from it, is a complex situation – so why should the answer be so simple? Free never comes without a fee, there’s always a price to be paid somewhere and TOMS’ BOGO model is no exception.