The Importance of Storytelling

The great Quincy Jones’ son, Quincy "QD3" Jones III, provides some insight into the future of audience development.  His belief–and I think he’s spot on–is that artists need to leverage video to really tell, and sell, a complete story about themselves.  So, Black rock artists, take heed.  He talks about YouTube because it’s the most well-known.  However, I prefer Vimeo.

The entire video is about 2-1/2 minutes, but he delivers the key points in the first 1:12.

Hat tip to Beet TV for the video.

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