So writes Jim Farber of the NY Daily News, as he gets into the whys of the mainstreaming of Black rock:
So, why are such stunning changes happening now?
Observers cite the same factor that has had the greatest impact on culture in general: the Internet. With digital downloads, "people now hear music before they see it," [The Black Rock Coalition‘s Earl] Douglass says. "They’re not necessarily putting a face to it. All that matters is if it’s a good song."
"Culture has become this big department store," says ["Passing Strange" creator] Stew. "You can go to a Web site and buy anything. Kids now will grab stuff they’ve never even heard of, just based on the name or the description."
And this download-mad shop-a-thon has changed the very notion of what’s marketable.
Thanks to Carla Hall for the heads up. Gotta love Twitter!
This is cross-posted at Marketingpopculture.com