Testing the Waters

An article in today’s LA Times explores how the production team behind the soundtrack to Dreamgirls had to ensure that the music appealed to young fans while not alienating longtime fans of the musical.  Clearly, they met the challenge, since the soundtrack album went to the top of the album charts in January.

The most useful takeaway is the idea of meeting people where they are.  That is, being aware of what people are used to hearing and understanding the context those sounds create.  From there you can determine how and where they are most likely to enter new sonic territory.  From there a bridge can be built between the familiar and the not-so-familiar.

I think one of the key pieces of this audience development effort will to give people places through which they can enter new musical areas.  The trick is, I think, that early stages have to bear some resemblance to things they’re used to.  After all, like/dislike decisions are made based on context, and if there’s no context in which new information can be evaluated, that information is typically discarded.  In concrete terms, you can’t take someone who’s had a steady diet of current commercial hip-hop and R&B and expose them to the hardcore punk sounds of Bad Brains.  Most will have to get used to the water in the shallow end of the pool before the tackle the deep end.

For example, Exhibit A.  “Awnaw” was a single off the 2002 debut album from southern rap groupNappy_roots_murderdog Nappy Roots.  However, at the end of the album is this gem, the rock remix of the song, featuring
Marcos Curiel of P.O.D.

MP3 File

Related Posts Plugin for WordPress, Blogger...

No comments yet.

Leave a Reply

Fear Of A Black President

Some excerpts from Ta-Nehisi Coates’s tour de force on Obama, race and the limits of integration.

GOOD READ: Hate Crimes Always Have A Logic: On The Oak Creek Gurudwara Shootings

A perspective on the Oak Creek, WI shootings from a member of the Sikh community

GOOD READ: Erykah Badu to Wayne Coyne: “Kiss my glittery ass!”

In case you missed it, Ms. Badu’s choice words to Mr. Coyne

GOOD READ: Jeff Chang On The Legacy of Chuck Brown

A worthwhile read on the go-go legend

GOOD READS: #TrayvonMartin Around The Web

So much conversation–and now maybe some justice–for this young man.

Related Posts Plugin for WordPress, Blogger...